"What’s the most important piece of your business’s web presence? Your website, of course." - Mashable

I agree with Mashable, an important piece of a business' web presence is "your" website.  It allows opportunity of customer conversion, provides: contact information, what your business is about, and products.

However, a website does not gaurantee increase customer conversion if all your website becomes is a "sitting duck", work with your web developer or designer to define a method to how your website viewers can potentially be converted to potential customers.

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